The Undisputed King of American Trucks for 46 Years

Ford continues to reign supreme as America’s favorite brand, bolstered by its lineup of powerful trucks, electric vehicles, and recent vehicle launches. The company experienced a remarkable sales growth of 11.2 percent in the second quarter.

For six consecutive months this year, Ford has held the title of America’s best-selling brand, with its F-Series leading the pack as the best-selling truck for an astonishing 46 years in a row.

In the second quarter, Ford’s truck sales soared by 26.2 percent, driven by the remarkable performance of the new Super Duty and improved inventory availability. This marks Ford’s second consecutive quarterly growth and its strongest Q2 sales since the pre-Covid year of 2019.

As the leading truck manufacturer in both Q2 and the first half of the year, Ford’s sales experienced a robust growth of 26.2 percent in Q2. Overall, the company sold a staggering 549,625 trucks in the first half of 2023, surpassing GM’s truck and van sales by approximately 61,000 units.

Ford’s electric vehicle sales are also gaining substantial momentum, with the Mustang Mach-E leading the charge. In June, the Mustang Mach-E sales skyrocketed by 110 percent compared to the same month last year. Additionally, Ford’s total EV sales grew by an impressive 35.5 percent in June, while year-to-date EV sales rose by 11.9 percent.

In Q2, Ford achieved a remarkable 34.0 percent increase in F-150 Lightning sales, compared to the previous year, and a 4.1 percent gain from Q1. The F-150 Lightning has proven to be a powerful draw for new customers, with 50 percent of buyers being new to the Ford brand. Overall, Ford’s EV sales experienced a notable growth of 11.9 percent year-to-date.

Ford’s dominance extends to the pickup market, with the launch of the all-new Super Duty pickup and chassis cabs. In Q2, F-Series sales surged by 34.0 percent, totaling 212,516 trucks sold. This marks a 24.7 percent increase from the first quarter. In addition, F-Series achieved an industry share of almost 36 percent in Q2, marking an impressive gain of nearly 5 percentage points from the previous year.

Throughout the first half of this year, F-Series maintained its position as America’s best-selling truck, selling a remarkable 382,893 units and outselling the second-place Silverado by approximately 118,000 trucks. Ford Maverick sales also saw a positive trend, increasing by 7.8 percent in Q2, with additional production capacity coming online to meet the growing demand.

In Q2 alone, Ford’s combined sales of F-Series, Ranger, and Maverick reached an impressive 246,155 pickups, surpassing the combined sales of all GM models including Silverado, Sierra, Colorado, Canyon, and Hummer EV. This represents a significant growth of 26.7 percent compared to the previous year.

Ford’s dominance isn’t limited to trucks; its van lineup also shined in the second quarter. The Transit, America’s best-selling van, experienced a sales growth of 30.1 percent, selling 32,031 units compared to the same period last year. Ford E-Series vans also achieved remarkable growth, increasing by 63.7 percent in Q2 and maintaining a year-to-date growth of 55.7 percent. Furthermore, Ford captured the top spot in commercial sales based on recent registration data through April, with its Class 1-7 commercial trucks and vans commanding a market share of 40.3 percent, a 1.0 percentage point increase from the previous year.

Meanwhile, Lincoln also saw positive sales gains in the second quarter, thanks to improved inventory availability. The Navigator experienced a 20.1 percent increase in Q2 sales, selling 4,688 vehicles, while the new Lincoln Corsair witnessed a 27.0 percent surge in June, concluding the quarter on a high note. Nautilus sales also performed exceptionally well, with a remarkable 58.5 percent increase in June at the end of Q2.

Ford’s driver assist technology, BlueCruise, continues to captivate customers, surpassing 90 million hands-free driven miles. This represents a 40 percent increase since the end of Q1. The latest iteration, BlueCruise 1.2, enables hands-free lane changes with a simple tap of the turn signal, delivering a more seamless driving experience. Ford remains committed to enhancing the BlueCruise technology and plans to provide continuous improvements through over-the-air updates.