Over the decades, Mercedes-Benz has crafted a history filled with iconic elements that continue to inspire its future endeavors. From the renowned three-pointed star to the distinctive gullwing doors and forward-thinking cab-forward design, the Mercedes-Benz design team has created unmistakable features that have shaped the brand’s myth and ignited desire. Building upon this heritage, the design team remains dedicated to evolving the brand’s iconic style, fortifying its legacy, and propelling it into the future.
Exclusivity Redefined: Customization and Limited Editions
At the core of Mercedes-Benz’s allure lies its commitment to offering exceptional customization options. Whether it’s through unique collaborations, limited collector’s editions, pioneering show cars, or groundbreaking research and concept vehicles, the brand continually embodies exclusivity.
Design Centers: Pioneering Sensual Purity and Setting Trends
The Mercedes-Benz Design Centers play a vital role in the continuous development of the brand’s design philosophy, known as “sensual purity.” At the International Design Center Carlsbad, located amidst the vibrant Californian lifestyle and in close proximity to Mercedes-Benz Research & Development North America, the design team creates show car exteriors, vehicle studies, and future mobility concepts. By embracing local stylistic trends, analyzing them meticulously, and creatively implementing them, Carlsbad becomes a hub where unique creativity thrives, leaving an indelible mark on Mercedes-Benz design and paving the way for fresh perspectives.
The Vision One-Eleven: A Progressive Tribute to Iconic Design
With the introduction of the Mercedes-Benz Vision One-Eleven, the brand proudly presents a concept sports car that pays homage to the iconic C 111, a symbol of the 1970s. This modern interpretation seamlessly merges breathtaking design with innovative drive technology. The Vision One-Eleven features cutting-edge axial flux motors from YASA, known for their exceptional power density and lightweight construction, surpassing comparable radial motors.
Exclusive Lifestyle Collection: Uniting Style and Identity
In conjunction with the Mercedes-Benz Vision One-Eleven, the brand launches the “LIMITED EDITION 1 OF 111” collection. This marks the first time an iconic design study is accompanied by a lifestyle collection consisting of five exclusive pieces. Reflecting the striking color and characteristic design elements of the concept sports car, these individual accessories celebrate the vehicle’s essence, allowing enthusiasts to embody its unique style.
Augmented Reality: Redefining User Experience
The Mercedes-Benz design team leverages augmented reality (AR) to create a visionary user experience for the premiere of the Mercedes-Benz Vision One-Eleven. By seamlessly integrating AR into a virtual test model of the car’s interior, the physical and digital realms merge harmoniously, transforming the entire vehicle into a captivating user interface.
MANUFAKTUR: Crafting Tailored Luxury
Through the MANUFAKTUR individualization program, Mercedes-Benz offers an unparalleled level of craftsmanship and a myriad of exclusive design options. From bespoke color choices to a vast selection of exclusive interior fittings, customers can tailor their Mercedes to reflect their personal tastes. The Vision of MANUFAKTUR offers a glimpse into the potential future of the customization program, where exclusive design possibilities abound.
Mercedes-Maybach Night Series: Challenging Convention
Embracing the brand’s commitment to curated excellence, the Mercedes-Maybach Night Series unveils the next chapter in its progressive design journey. This exceptional design package elevates Maybach’s renowned elegance to new heights, defying conventions and captivating new target groups with its unexpected and exquisite aesthetic.
NFT: Exploring Digital Frontiers
Mercedes-Benz embraces the realm of digital collectibles with NFTs (Non-Fungible Tokens) to support new strategic dimensions of brand and business development. By creating connections and unique experiences with new audiences, Mercedes-Benz collaborates with artist Harm van den Dorpel to develop blockchain-based digital art. Additionally, the brand introduces an innovative in-car app that allows users to immerse themselves in digital artworks, testing this pioneering experience for the first time in the new Mercedes-Benz E-Class.