Ford’s 2023 Super Duty Trucks Bring Jet-Fighter Tech to the Construction Industry!

Prepare to be amazed as Ford unleashes its groundbreaking 2023 Super Duty lineup, equipped with cutting-edge technology that will revolutionize the way builders keep our country moving. From a fighter jet-inspired Head-Up Display to an innovative Pro Trailer Hitch Assist system powered by machine learning, these game-changing tech tools are set to redefine convenience and efficiency on and off the jobsite.

The all-new Super Duty trucks are loaded with bumper-to-bumper tech innovations designed to make life easier for hardworking professionals. Whether you’re monitoring gauges while driving, hitching a trailer, navigating tight turns on off-road trails, or installing and operating upfit equipment, the Super Duty is here to make your tasks more convenient and time-efficient than ever before.

“This truck represents the pinnacle of BUILT FORD TOUGH® strength and capability, now with advanced technology that makes towing and hauling even easier and businesses more productive.”

— Tim Baughman, General Manager of Ford Pro, North America

One of the standout features of the all-new Super Duty is the fighter jet-inspired Head-Up Display (HUD). This groundbreaking system projects vital information on the lower half of the windshield, allowing drivers to keep their eyes on the road while accessing critical data. With three different views, drivers can customize their display based on their specific needs, whether it’s normal driving, towing, or off-road adventures.

But that’s not all—the Super Duty trucks are equipped with a range of driver-assist technologies to help get the job done. The Pro Trailer Hitch Assist system is a game-changer, utilizing machine learning and computer vision to automatically identify trailer hitches and align the truck’s hitch ball with a conventional trailer coupler at the touch of a button. Say goodbye to the challenges of hitching a trailer—Ford has made it simple and stress-free.

Furthermore, Super Duty owners can now power their worksites or tailgate parties with the available Pro Power Onboard system, which provides a staggering 2.0-kilowatts of output. This is five times more exportable power than any other heavy-duty pickup on the market. The power outlets are conveniently accessible both inside the truck and in the cargo box, ensuring that you always have the energy you need for your tools or entertainment.

Ford has left no stone unturned in ensuring that the Super Duty trucks provide a seamless towing experience. Innovative features such as the Tailgate Down Camera and Rear Park Aid Sensors provide visual and audible alerts when the tailgate is lowered, making backing up to loading docks or hitching trailers easier than ever before. Onboard Scales with Smart Hitch estimate payload in real time, while the Blind Spot Information System (BLIS) for Fifth-Wheel and Gooseneck helps identify vehicles next to trailers, increasing safety on the road.

Additionally, Ford Pro™ Intelligence software products, including Ford Pro™ Telematics, offer valuable fleet management insights, reducing vehicle downtime and increasing productivity for business owners and fleet managers. The Super Duty’s spacious interior is transformed into a well-equipped mobile office with the available Interior Work Surface and an embedded 5G modem, providing faster Wi-Fi, mapping, and navigation capabilities.

What’s more, with over-the-air software updates, the Super Duty trucks improve over time, continuously adding new features and capabilities to enhance the customer experience. Ford Pro Upfit Integration System (UIS) streamlines the process of installing, operating, and controlling body equipment and upfits, allowing for seamless integration and customization without compromising the vehicle warranty.

The all-new 2023 Super Duty trucks are already shipping to customers, promising to elevate the construction industry to new heights. To discover more about the incredible features, pricing, and availability, visit www.ford.com or reach out to your local Ford dealer. Get ready to witness the future of work trucks!