2026 Genesis GV70 Named Northwest Luxury SUV of the Year at Mudfest 2025

The 2026 Genesis GV70 has been crowned the Northwest Luxury SUV of the Year by the automotive media professionals of the Northwest Automotive Press Association (NWAPA) at the Mudfest 2025 Outdoor Vehicle of the Year Competition. After two days of rigorous testing, the GV70 stood out among top competitors for its bold design, exceptional real-world performance, and advanced technology.

Unmatched Design and Performance

“The GV70’s combination of stunning design, refined performance, and cutting-edge technology proved its strength across every challenge at Mudfest,” said Tedros Mengiste, Chief Operating Officer of Genesis Motor North America. “This award underscores the GV70’s capability to deliver a fun and engaging driving experience in diverse conditions, reflecting Genesis’ growing appeal among customers in the Pacific Northwest.”

Redesigned for 2026

The 2026 Genesis GV70 introduces a striking redesign, featuring an updated front and rear fascia, a bold crest grille, and Genesis’ signature Two-Line micro-lens array (MLA) headlamps. The interior elevates luxury with a sweeping 27-inch OLED multimedia display, a refreshed dashboard layout, a Bang & Olufsen premium sound system, and premium materials like Nappa leather seats and a microsuede headliner. Powering the GV70 is a twin-turbocharged 3.5-liter V6 engine paired with an electronically controlled suspension, ensuring confident performance across varied terrains.

Praise from NWAPA

“The changes made to the 2026 Genesis GV70 elevate it to a new level of luxury,” said Tom Voelk, President of the Northwest Automotive Press Association. “This vehicle takes its premium mission seriously with new refinements, technology, and design details that shoppers will want to experience. NWAPA voting members clearly feel this should be on people’s test drive list.”

Mudfest 2025: A Rigorous Evaluation

Now in its 31st year, Mudfest is a premier event where over 20 NWAPA automotive media professionals evaluate more than 20 vehicles in real-world conditions. The first day focuses on paved-road performance, testing acceleration, handling, and braking. The second day challenges vehicles on a custom off-road course, assessing traction, ground clearance, articulation, and driver-assistance features.

A Testament to Excellence

The 2026 Genesis GV70’s victory at Mudfest 2025 highlights its position as a leader in the luxury SUV segment, combining sophisticated design, advanced technology, and versatile performance to appeal to discerning drivers.